Over the past few months, Rite Aid has been steadily building up its mobile presence.
It’s new mobile app strategy centers around loyalty.
Earlier this year, Rite Aid launched its first application designed to make it easy for consumers to refill prescriptions and manage their loyalty account.
The company decided to finally develop a mobile app after it saw a vast amount of consumers accessing its mobile site.
Rite Aid aimed to make the app easy to use and incorporated a one-click prescription refill function that lets users refill a prescription by using a smartphone’s camera to snap a picture of the barcode on the prescription bottle.
It is always important to keep users top of mind when developing a mobile app.
If a mobile app is difficult or challenging to use, consumers are less inclined to use it again
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