Wednesday, July 25, 2012

Seamless

Seamless has attracted a huge following since it made its debut in the mobile space.

Seamless already had an iPhone and Android application and earlier this year the company built on its mobile repertoire by debuting an iPad app.

Although the iPad app is the first Seamless tablet app, the company is also looking to develop for other tablet platforms in the near future.

The app is similar to the company’s Web site and lets consumers order their favorite food from nearby restaurants.

Additionally, consumers can then change their tips or add items to get their order as close as possible to the delivery minimum. This is a feature that Seamless integrated from its Web site to the iPad app as a way to make mobile ordering more similar to the desktop experience.

By seeing what worked on its Web site, Seamless was able to integrate the same functionality on its tablet app to make sure users are getting the best experience possible.

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