Wednesday, July 25, 2012

Lowe’s

Similar to Home Depot, Lowe’s took a tablet-first approach for its Creative Ideas magazine iPad app.

The company rolled out the app to make its home improvement content more easily accessible Lowe’s also saw success with the app – it had been a top-five free app in Apple’s App Store since March 6.

Through the mobile app, consumers are able to browse exclusive content and products that are found at the retailer in-store and online locations.

Consumers can also learn how to use the products via the app.

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