Citi is one of the few financial institutions in the mobile space that is always thinking ahead of the curve.
Earlier this year, the company expanded its mobile repertoire with a Kindle Fire application that lets consumers track, analyze and plan their finances.
Citi was one of the first financial institutions to roll out an app specifically for Amazon’s tablet.
Via the app, consumers can access their finances, analyze personal spending habits, customizable charts of payee spending and compare personal spending habits with general consumer data, filtering by location, age group, income bracket and purchase category.
Citi is smart to make sure that its presence is known on almost any device in the mobile space.
It is always important for companies to make sure that their customers are able to reach them no matter what device they are carrying.
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