Baked by Melissa decided to roll out an iPad application instead of going the iPhone app route.
The company realized that Apple’s iPad provided a larger canvas and consumers were able to customize their own cupcake creations via the device’s larger screen.
Through the iPad app consumers are also able to post their cupcake to the Baked by Melissa public gallery, share it on Facebook with friends and family and buy the cupcakes for orders of 300 or more.
What is great about the app is that it is interactive. Not only can users order their favorite cupcakes, but they can customize them and play around with different flavors and icings.
Making a mobile app fun is a good way to have users coming back to the app.
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