Many companies roll out a mobile app and its stays the same for many years.
However, Urbanspoon is the exception. Earlier this month the company redesigned its iPhone application that now lets diners discover restaurants based on the elements most important to them.
The new app provides a comprehensive view of the restaurant experience based on percentage of likes, expert content and visual elements, including an emphasis on user photos.
The company saw what consumers liked about the app and what they did not like and redesigned the application to better please the user.
It is always important to listen to consumers and make sure that they are satisfied with the application.
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